8TURN Becomes Ambassador for Green Card Environmental Campaign
K-Pop Group Partners with Ministry to Champion Eco-Friendly Consumption
K-pop group 8TURN has been selected as the official ambassador for the Green Card campaign, an environmental initiative operated by South Korea's Ministry of Climate, Energy and Environment through the Korea Institute of Environmental Industry and Technology.
About the Green Card Initiative
Launched in 2011, the Green Card program is a government-backed system designed to incentivize eco-conscious consumer behavior through a card-based points system. Users earn rewards for making environmentally friendly purchases and lifestyle choices. For 2025, the campaign is rolling out with the theme "Turning Point to Save the Earth," featuring both digital and physical promotional activities.
8TURN's Role in the Campaign
As the campaign's new face, 8TURN will help spread awareness about carbon neutrality practices through multiple platforms including promotional content, performances, and direct fan engagement. The group will appear in campaign videos and participate in social media challenges, presenting the Green Card's mission in an accessible and relatable way for younger audiences.
The group aims to introduce practical, everyday eco-friendly routines that the MZ generation can easily incorporate into their daily lives. This approach aligns with the campaign's goal of transforming green consumption from a distant concept into an active, participatory movement.
Fan Engagement and Social Media
To boost public participation, the Green Card's Instagram account is hosting special events where fans can win 8TURN-related prizes. The initiative has recently expanded its reach to include online retail platforms, strengthening green consumption through public-private partnerships.
Connecting Music to Environmental Action
The partnership holds special significance as 8TURN recently released their second single "Electric Heart: Shining in Splendour," which emphasizes themes of positive energy and responsibility. The group plans to channel this message into practical environmental action, creating opportunities for fans to participate in carbon-neutral initiatives alongside them.
With their growing influence both on and off stage, 8TURN is positioned to bring fresh energy and youth appeal to the Green Card campaign's sustainability message, leveraging their strong connection with fans to promote meaningful lifestyle changes.
