Korean Media Demands Public Apology from NewJeans Before Industry Return
Calls for Accountability Intensify
Following the confirmation that all members of NewJeans have returned to ADOR after their prolonged contractual dispute, Korean media outlets and netizens are calling for a formal apology from the group before they resume promotional activities.
The girl group, which once positioned itself as revolutionary figures in K-Pop, has faced mounting criticism for their actions throughout the year-long controversy. Industry observers argue that the members must take responsibility for the damage caused during the dispute.
Industry Expectations
Korean media has outlined several key areas where NewJeans should issue apologies:
Criticism of the K-Pop System
During the height of their dispute with ADOR, the members gave interviews to international media outlets where they criticized the K-Pop industry system. Critics point out that this same system provided them with the resources, capital, and production support that enabled their success. The negative remarks about the industry that facilitated their rise to stardom have been viewed as particularly problematic.
Judicial System Concerns
The group's response to court rulings has also drawn controversy. Member Hanni previously testified before the National Assembly regarding workplace concerns and sought institutional support. However, when legal decisions didn't favor the group's independent activities, they publicly expressed disappointment with the judiciary, including in their TIME magazine interview.
Impact on Fellow Artists
Perhaps the most contentious issue involves how the dispute affected other K-Pop groups. Former ADOR CEO Min Hee Jin drew criticism for publicly mentioning groups like LE SSERAFIM and ILLIT during press conferences, pulling them into the controversy. The members of NewJeans are accused of similarly using comparisons with other artists to justify their contract termination attempts, resulting in damage to their colleagues' reputations and public image.
Public Sentiment
Korean netizens have expressed strong opinions about the situation. Many argue that a sincere apology is necessary before any return to public activities. Comments on online forums reveal divided reactions, with some questioning whether an apology would even be meaningful at this point.
Several netizens suggested that a written statement would be insufficient, calling instead for a formal press conference. Others expressed frustration with what they perceive as the group's lack of acknowledgment of wrongdoing. The sentiment that the group emphasized their own rights while disregarding those of others has been particularly prominent in online discussions.
Looking Forward
As NewJeans prepares to resume activities under ADOR, the question of accountability remains unresolved. Whether the group will address these concerns publicly before their comeback remains to be seen, but industry watchers suggest that public acceptance may prove difficult without some form of reconciliation.
